News Blog / Monthly Archives: March 2019

Client Feature: Fletcher’s Corny Dogs and Fletch

Fletcher’s Corny Dogs has been a long-time client of ours at LaBarba Permit Service, and we help them out with getting all the proper alcohol permits in Dallas, TX that they need to be able to serve alcohol at the Texas State Fair every year. Two long-time employees of the company are currently branching out and opening a brand-new type of catering business, which we hope our readers will go out and support!


Corn dogs are a staple of fairs across the country, and Fletcher’s Original State Fair Corny Dogs are one of the most iconic foods of the Texas State Fair. Jace Fletcher Christensen, who is the great-granddaughter of the founder of the company, recently decided to branch out on her own with her mother Vickie Fletcher (who worked for Fletcher’s for decades), and the pair are starting up their own fried food business, Fletch.

The pair are quick to point out that this new business is not meant to be a competitor to the Fletcher’s corn dog empire. Fletcher’s has served its so-called “corny” dogs at the State Fair of Texas since 1942, when Neil Fletcher introduced the food to the fair for the first time. The Fletcher’s name has since become famous across the state.

The new company will be a concessions and catering company that offers “fine stick food,” which will not be available at the state fair. Fletch will have its own corn dogs, but also plenty of other fair-like foods such as funnel cakes (with both sweet and savory toppings), jalapeno poppers and fried pickles.

The fledgling company has already been contracted by AT&T Stadium in Arlington (home of the Dallas Cowboys) to sell its concessions, as well as at University of Texas football games, the Houston Livestock Show and Rodeo and the Texas Motor Speedway in Fort Worth. The company will also provide catering services for special events.

The pair have developed a brand-new recipe for corn dog batter that focuses on using “simple” and “clean” ingredients. The new corn dogs feature a gluten-free batter and grass-fed beef franks. There will be six sauces that accompany the corn dogs, including yellow mustard, ketchup, spicy Dijon, creamy Gorgonzola, ranch and Fletch Sauce (inspired by the Cane’s Sauce from Raising Cane). Drinks at Fletch’s stands will include an original recipe from Vickie for fresh-squeezed lemonade with jalapeno.

It’s still early days for the new company. People will get their first tastes of Fletch’s foods at upcoming festivals this spring. This month they will be present at the Mansfield Pickle Parade and the North Texas Irish Festival. Fletch will also hand out its corn dogs for free on Monday, March 19 at The Rustic in Uptown.

If you have the opportunity, be sure to get out and support Fletch in this brand-new endeavor!

For more information about the steps involved with getting your alcohol permit in Dallas, TX, we encourage you to contact our team today with any questions you have and we will be happy to assist in whatever way we can.

What Are the Current Issues with the TABC?

If you’re going to be applying for a TABC liquor license in Dallas, TX, you may wish to stay abreast of some of the many current events and issues involving the Texas Alcoholic Beverage Commission (TABC). Ask anyone in the business of serving, making or distributing alcohol in Texas about the TABC, and you’ll be met with plenty of consternation and confusion about why the agency does certain things the way it does.

The state of Texas has a 12-year cycle of reviewing and reforming its state agencies, and the TABC is one of the many agencies in the state that is close to having its codes reviewed by the state. So, what are the current hot-button issues related to the TABC that most definitely need some review? Read on to learn more.

The troublesome three-tiered system

The system that draws the most annoyance under the TABC is the outdated three-tiered system that enforces a middle tier of distributors between manufacturers and retailers. Under this system, breweries and brewpubs are not allowed to directly sell their own products to go. Retailers are also still required to pay for beer in cash.

In an era where craft brewing and distilling have both taken off on a national level, Texas lags behind in its alcohol laws. An enforced distribution system prevents smaller craft breweries from being able to market their products and compete with larger macro breweries, for whom it isn’t a problem at all to be able to put money into distributors’ hands.

Considering the independent nature of Texas as a whole and the desire for limited frameworks of rules and regulations in state agencies, it’s not at all a stretch to think that eliminating this three-tiered system would be extremely popular in the state.

Here’s a quick overview of how those tiers work:

  • Tier one: Producer sell their alcoholic beverages to licensed beverage distributors.
  • Tier two: Wholesalers sell these beverages to licensed retailers, such as liquor stores or restaurants.
  • Tier three: Retailers sell this alcohol to the public.

Again, it would make a lot of sense for producers of alcohol to be able to cut out the middle man and distribute their own alcohol as a cost-saving measure. Many small producers aren’t in need of dedicated distributors anyway. In addition, a thriving community of brewpubs and tap houses would help the business community as a whole and provide consumers with more opportunities to enjoy their favorite alcoholic products. And plus, in the age of the internet, distribution has become easier to handle than ever before without the need for major logistics companies.

Unfortunately, there’s a lot of money tied up in the distribution industry that allows for heavy-handed lobbying of state lawmakers. It is also in the interest of the major beer companies to lobby against elimination of a three-tiered system, because it means less competition for them.

This is perhaps the largest issue facing the alcoholic beverage industry in Texas at the moment, and it will be interesting to see what kind of attention it gets as the TABC rules are reviewed in the coming year. Reach out to LaBarba Permit Service if you have questions or are interested in beginning the process of securing a TABC liquor license in Dallas, TX for your business.

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